Diventures Rapid Geographic Expansion Continues with Acquisition of New Horizons Diving Center in Lexington, Kentucky

Jun 28, 2021 | News, Scuba, Swimming

State-of-the-art aquatics facility planned to offer swim programs and expanded scuba and travel services.

Omaha (June 30, 2021) – Nebraska-based Diventures, the nation’s largest and fastest-growing network of swim and scuba centers, announced its most recent geographic expansion, with the acquisition of New Horizons Diving Center, in Lexington, Kentucky.

New Horizons Scuba
Dean Hollis

Dean Hollis

“We’re excited to announce yet another addition to the ever-growing Diventures family,” said Dean Hollis, founder of Diventures. “Travis and Lavon Land and their team of over 30 dive enthusiasts have built New Horizons into central Kentucky’s premier destination for everything scuba and snorkeling; including equipment sales and service, education and travel. This gives us a great foundation to build upon and expand to fulfill an unmet need for a comprehensive indoor swim and scuba center in central Kentucky.”

Central Kentucky swim enthusiasts and scuba fanatics have something exciting to look forward to. Diventures plans to build a new facility that will include an 8,000+ square-foot state-of-the-art swim and scuba center, an indoor heated pool ranging in depth from 3.5 to 12 feet, a retail store, classrooms, a scuba service center and a travel center. The location will offer world-class swim lessons, comprehensive scuba education programs, equipment sales and service and world-wide group and private travel. The new Diventures location will be the go-to for all aquatic enthusiasts.

“We’re excited to announce yet another addition to the ever-growing Diventures family.”
-Dean Hollis, founder of Diventures
Will Munroe

Will Munroe

“We’ve been helping the people in Central Kentucky dive for more than 34 years,” said Travis. “We are thrilled to be part of Diventures and excited that our scuba customers will now have access to expanded scuba and travel services and the entire area will soon have best-in-class swim lessons. We look forward to remaining involved, in continuing to do what we have loved for the past 34 years, introducing more people to our underwater world”.

“This latest expansion represents another significant investment in another thriving and growing local economy,” says Will Munroe, general manager of Diventures. “The demand for scuba and the need for swim instruction has always been strong, especially in central Kentucky. We look forward to being a part of the Lexington community and are excited to continue and accelerate our expansion efforts in Kentucky and beyond.”

“I am also pleased to announce that Beth VanPelt, a long-time leader in aquatics and a resident of nearby Frankfort, will become the new store manager,” added Will. “Beth brings an extensive aquatics background, with years of experience in swim teaching, aquatics programming and facility leadership. She is a lifeguard instructor and a scuba assistant instructor. Most importantly, Beth has a passion for the water and loves people.”

“I am ecstatic and humbled to be joining a team of individuals who share my passion for the water and using it to impact lives in Lexington and beyond,” says Beth.

Previous New Horizons owners, Travis and Lavon Land, will continue to remain involved in the operation of the location, supporting Beth, to ensure a smooth transition for customers and team members.

Diventures is currently looking for a new building site in Lexington. In the meantime, New Horizons Diving Center will continue to operate out of its current location at 2549 Regency Road, Suite 104, Lexington, KY 40503.

About New Horizons
New Horizons Diving Center has been Central Kentucky’s premier destination for everything scuba and snorkeling including sales, courses, services, and travel since 1984. For more information, visit www.newhorizonsdiving.com for more information. 

About Diventures
Diventures was founded in 2009, with one location in Omaha, Nebraska. It since has expanded to eight locations across six states. Diventures provides concierge-level customer service for swim lessons, scuba certifications, equipment sales and service and group and private travel. Diventures is committed to safety and fun in the water, as well as giving back to support local and global communities. Employing hundreds of people and serving thousands of customers per year, Diventures uses their passion and the power of the water to impact lives and change the world, and have fun doing it! Visit www.diventures.com for more information.

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