Omaha, Nebraska-based Diventures Scuba and Swim Centers is growing again with the addition of two locations in the Madison, Wisconsin area.
On August 9, 2017, Diventures acquired Madison Swim Academy (MSA) with locations in Fitchburg and Sun Prairie. These are the fifth and sixth Diventures locations across four states.
Diventures plans to enhance both properties’ facilities–including adding a state of the art dive pool for onsite scuba training at the Fitchburg location. By building upon an already solid swim program, these expansions will make the location a go-to for all aquatics enthusiasts.
Diventures founder Dean Hollis saw the philosophy between the two companies aligned, and is eager to enhance the two MSA properties:
“We’re excited to be growing with such a great group and are proud to carry on our shared dedication to learning, safety and fun in the water. The future holds great things for our newest team members and customers, including building improvements, a dive pool for scuba training and much more. We look forward to being a part of the Madison community.”
Kim Rufenacht, MSA former co-owner will stay involved through at least November, to ensure a smooth transition and to provide coverage while Emily Lindow, Director, is on maternity leave.
“The decision to dedicate more time to family and step back from ownership at MSA was one that I thought about for a while, but it’s the right one. With Diventures stepping in, I have full confidence MSA’s two locations are on their way up. This is a great thing for swimmers and divers in our community.”
About Diventures:
Diventures was founded in 2009, with one location in Omaha, Nebraska. We continue to expand with more than a dozen locations across the U.S. Diventures provides concierge-level customer service for swim lessons, scuba certifications, equipment sales and service, and group and private travel. Diventures is committed to safety and fun in the water, as well as giving back to support local and global communities. Employing hundreds of people and serving thousands of customers per year, Diventures uses their passion, and the power of the water, to impact lives and change the world… and have fun doing it!
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