Diventures announces its tenth location

Nov 15, 2021 | News, Scuba, Swimming

Geographic expansion and increased commitment to education with Diventures tenth location

OMAHA, Nebraska (November 15, 2021) – Omaha, Nebraska-based Diventures, the nation’s largest and fastest-growing network of swim and scuba centers, announced its most recent expansion, with the acquisition of AQUATREC, in Lincoln, Nebraska.

Dean Hollis

Dean Hollis, Founder of Diventures

“We’re excited to announce the latest addition to the Diventures family,” said Dean Hollis, Diventures Founder. “I have known Jon and Marc since they acquired Husker Divers in 2012, so I was pleased when they called, wanting to be a part of the Diventures family. Adding the Lincoln market to the rapidly growing list of cities that Diventures serves is a logical geographic move. Additionally, given AQUATREC’s academic partnerships with the University of Nebraska – Lincoln, Nebraska Wesleyan and Union College, this is also a highly strategic acquisition for Diventures. One of our core values is our commitment to the health of our oceans and waterways which we promote by creating awareness, providing education, and supporting local and global conservation efforts. This acquisition adds three more leading education and research institutions to our existing list of higher education institutions and growing list of K-12 schools. We hope to leverage these partnerships to increase Diventures impact in our education and conservation efforts.”

“We’re excited to announce the latest addition to the Diventures family.”
-Dean Hollis, Founder of Diventures

Will Munroe

Will Munroe, General Manager

“This latest expansion represents another significant investment in expanding Diventures presence, both geographically and from an education perspective,” says Will Munroe, General Manager of Diventures. “With the addition of the University of Nebraska – Lincoln, Nebraska Wesleyan and Union College, Diventures now partners with over 45 institutions and organizations in driving education and hands-on experience of our underwater world. I am also pleased to announce that Dan Stalder will continue to serve as Store Manager and join the Diventures family of diving professionals. Dan has been with AQUATREC for ten years, so he brings a wealth of knowledge and excellent customer relationships, and we are excited to have him leading the Diventures team in Lincoln.”

“Marc and I are thrilled for AQUATREC to be part of Diventures and excited that our customers will now have access to expanded scuba and travel services,” said Jon Miller, previous co-owner of AQUATREC. “We look forward to remaining involved in continuing to teach people to safely enjoy our underwater world and take them to destinations to experience it first-hand,” added Marc Shoemaker, previous co-owner of AQUATREC.

“I have enjoyed working with Marc and Jon as we have upgraded and expanded the scuba experience in the Lincoln market,” said Dan Stalder, Store Manager. “I am thrilled to be part of the Diventures team. In addition, I am excited for the resources and support Diventures will provide, allowing me to focus even more on our customers, ensuring they have an incredible experience.”

AQUATREC will continue at its existing location, at 2315 N. Cotner Blvd. Lincoln, NE 68507.

AQUATREC is Lincoln’s premier guide to the wonders of the underwater world. With roots that trace back to the 1990s, our goal is to provide the best training and customer service experience to our local family of dive enthusiasts. AQUATREC provides scuba training, travel, equipment, and repair services. Visit www.aquatrec.com for more information.

About Diventures:
Diventures was founded in 2009, with one location in Omaha, Nebraska. It has expanded to ten locations (Omaha, Nebraska; Lincoln, Nebraska; Springfield, Missouri; Columbia, Missouri; Kansas City, Missouri; North Liberty, Iowa; Fitchburg, Wisconsin; Sun Prairie, Wisconsin; Atlanta, Georgia; Lexington, Kentucky). Diventures provides concierge-level customer service for swim lessons, scuba certifications, equipment sales and service, and group and private travel. Diventures is committed to safety and fun in the water, as well as giving back to support local and global communities. Employing hundreds of people and serving thousands of customers per year, Diventures uses their passion, and the power of the water, to impact lives, change the world…and have fun doing it!

Visit www.diventures.com for more information.


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