Madison Swim Academy was acquired by Diventures in 2017 and remodeled in 2018. The Fitchburg location has a retail store, viewing area, and a pool for swimming lessons.
- 75-foot heated pool ranging in depth from 3.5 to 5.5 feet
- Consistently warm water at 88°
- Retail space for top-brand swim gear
- Glass viewing area for swim lessons
- Locker rooms – girls, boys, and family changing rooms
- Internal security cameras
- Patio on the pool deck